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Event Marketing 101: What I Wish I Knew Before My First Event

Posted on March 25, 2022March 13, 2025 by Shanice Singh

I remember the day I threw my first marketing event. My heart was pounding. It was a small event—just 30 people- but we had external clients visiting which terrified me! Before this event, I had worked for the brand for about 3 years as a customer care consultant. I had represented them online and on…

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the.digitalunicorn

My little piece of the internet where I share my love of Digital Marketing as well as everything that I have learnt along the way.
Their ‘no’ isn’t about you, it’s about the Their ‘no’ isn’t about you, it’s about them. Keep going #thedigitalunicorn
There is no rest for the wicked...or on social med There is no rest for the wicked...or on social media. Tired of staring at the blinking cursor of doom? Here are 6 quick content ideas for when your brain’s on low battery but you still need to post:
Waiting for the perfect client, the dream project, Waiting for the perfect client, the dream project, or a magical DM to land in your inbox? Nah. We’re not doing that in this economy (or any economy, really). Here’s what we are doing: ✅ Pitching ourselves- even if it’s scary ✅ Creating content that builds trust ✅ Starting before we feel “ready” ✅ Making our own seats at the table (and bedazzling them while we’re at it) You don’t need a gatekeeper’s permission. You need courage, consistency and a good WiFi connection.
Every week someone asks me: “Should I be on TikT Every week someone asks me: “Should I be on TikTok / start a newsletter / run ads / launch a podcast??” My answer: It depends. But here's a cheat sheet: Don’t stretch yourself thin trying to be everywhere. Pick one or two and do them well. If you're not sure what fits your offer and audience- DM me “channel match” and we’ll have a chat to figure it out.
How to A/B Test Your Digital Ads in 3 Simple Steps How to A/B Test Your Digital Ads in 3 Simple Steps 1️- Pick ONE thing to test- headline, image, or CTA. Keep it simple! 2- Run both versions side by side with similar budgets and timing. 3️- Check the results, learn what works and double down on your winner! A/B testing isn’t complicated- it’s your shortcut to smarter ads and better ROI. Ready to stop guessing and start growing? #DigitalMarketingTips
We research, plan, tweak, and overthink… and for We research, plan, tweak, and overthink… and forget the most important part: starting. Sometimes the magic isn’t in the perfect idea- it’s in the imperfect action. You don’t need clarity to begin. You need courage. So open the doc, hit publish, launch messy.
Thinking about joining TikTok for your brand? Ask Thinking about joining TikTok for your brand? Ask yourself: Who’s my target audience- and are they on TikTok? Can I consistently create short-form, engaging video content? What value will I bring- education, entertainment or inspiration? Do I have the capacity to keep up with trends (without burning out)? Am I ready to show my face, voice, or brand personality more casually? If you answered YES to most of these, TikTok might just be your new favourite platform.
You can have the prettiest product on the shelf— You can have the prettiest product on the shelf—but if no one feels anything when they see it, you've already lost. 🧠 Great design catches the eye. ❤️ Great storytelling captures the heart. 💸 And guess what drives conversions? (Spoiler: it’s not the font choice.) So, tell the story. Make it matter. Then make it pretty. #BrandStorytelling #MarketingTruths
Progress isn’t about perfection- it’s about pe Progress isn’t about perfection- it’s about persistence. Whether you're writing your next chapter, building your dream biz, or surviving another client revision... just. keep. going. The magic happens in the momentum. #MotivationMonday #KeepGoing #FreelancerLife
Your subject line can make or break your email cam Your subject line can make or break your email campaign. Here’s a few tips to help keep your open rates soaring ✅ Keep it simple & skimmable ✅ Hook attention fast ❌ No clickbait – trust is key 🧪 A/B test like a pro 📊 Track results & tweak for better opens
Want to boost conversions? Focus on benefits, not Want to boost conversions? Focus on benefits, not features. Tell them what’s in it for them. (Writing Tip: Keep asking yourself "so what" each time you list a feature. This helps you uncover the actual benefits that your user gets from your product or service)
Motivational Monday #MondayMotivation #Inspiration Motivational Monday #MondayMotivation #Inspiration #StartTheWeekRight #PositiveVibes #GoalSetting #MindsetMatters #NewBeginnings #ProductivityBoost
Copywriter vs Content Writer- what’s the differe Copywriter vs Content Writer- what’s the difference? Let me break it down: ✍️ Copywriter: Writes to sell. Their words grab attention, spark emotion, and make you hit “Buy Now” or “Subscribe.” Think ads, landing pages, email promos. They’re the persuasive ninjas of marketing. 📝 Content Writer: Writes to educate and build trust. Their words inform, inspire and keep your audience coming back for more. Think blogs, guides, social posts. They’re the relationship builders. While a good copywriter can do both copy and content, it helps to hire a specialist depending on what your needs are (i.e a content writer for blogs and articles vs a copywriter for landing pages and promos)
Before you start writing that caption, email or la Before you start writing that caption, email or landing page… ask yourself these 3 questions: 1️⃣ Who are you writing to? (The more specific, the best) 2️⃣ What do you want them to do? (Click? Buy? DM you?) 3️⃣ How does your offer benefit them? (Spoiler: “I worked really hard on this” is not a benefit) Save this post for your next content planning session 💡 #CopywritingTips #MarketingForBeginners #TheDigitalUnicorn
Are we a match? I love working with: 📚 Authors Are we a match? I love working with: 📚 Authors – You’ve got the story, I help you market it 🚀 Entrepreneurs – Let’s build your brand with purpose and personality 🎨 Creatives – Your vision deserves strategy that supports your art If you’re ready to get serious about showing up online, let's chat!
Here’s how I help businesses grow smarter, not h Here’s how I help businesses grow smarter, not harder: ✨ Content Writing- Strategic storytelling that connects and converts 📩 Email Marketing- Campaigns that actually get opened and clicked 📊 Digital Marketing Strategy- A roadmap to reach the right people and hit your goals Let’s build something brilliant together.
Hey, I’m Shanice. I’m a digital marketing spe Hey, I’m Shanice. I’m a digital marketing specialist with 5+ years of experience across both corporate and startups. I help brands show up and shine online. I’ve worked across industries like eGaming, tech, telecoms and fintech, so I know how to craft strategies that fit any pace or audience. When I’m not deep in data or writing content online, you’ll find me buried in a good book or sharing lessons learned with fellow marketers and creatives. #DigitalMarketing #MarketingStrategies #ContentCreation #BrandBuilding #OnlinePresence #SocialMediaExpert #CreativeThinking #DataDrivenMarketing #eCommerceSolutions #IndustryInsights
Motivation Monday. That's it. That's the post (It Motivation Monday. That's it. That's the post (It's Monday...I haven't had coffee yet. Take this motivation and attack the week while I go get a cup of coffee)
Something I hear far too often is complaints about Something I hear far too often is complaints about creatives and the work they churn out. My question is always "What did you brief them on?" which then leads to a long story that more often than not reveals that the Creative team was NOT briefed properly. Save yourself and your Creatives some time by following these tips on writing a Marketing brief
80%+ of your audience is reading your stuff on a t 80%+ of your audience is reading your stuff on a tiny screen. That blog post, email or caption you love? It needs to work on mobile or it won’t work at all. Here’s how to optimise your content for mobile. 📱 Compress images and optimise your site to load quickly on mobile 👀 Use short paragraphs 🧠 Test it on your own phone before hitting publish If it’s hard to skim, it’s hard to care. #ContentTips #MobileOptimisation #TheDigitalUnicorn
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