Email Marketing is one of the most powerful Digital Marketing tools but if you’re not being careful, you could be making some really costly mistakes. Here are 4 email marketing mistakes you might be making (and how to fix them): 1. Not Segmenting Your List If you’re sending the same email to everyone on your…
7 Challenges I Did NOT Expect as a Marketer
I love love LOVED the idea of being in Marketing. In fact, I genuinely believed that Marketing was my happily ever after and everything would be perfect in my life. Looking back now, I see how silly I was being. As much as I love my job and everything that comes with it, there are…
Marketing Resources to Help You Upskill in 2025
Every great marketer understands the value of upskilling. But it can be overwhelming to know what is truly worth your time. To help you stay ahead in 2025, I’m sharing my favourite resources to help you become the best marketer you can be. Blogs and Websites Girls in Marketing Of course Girls in Marketing takes…
Marketing Challenges in a Remote Role and How to Fix Them
While remote work may seem like a dream- pjs all day and no small talk- it comes with challenges that can trip you up if you’re not prepared. If you’ve ever felt disconnected from your team, struggled with productivity, or dealt with an unreliable internet connection right before a meeting, you’re not alone. Let’s talk…
8 Tips for Creating a Brand Style Guide
Creating a brand style guide is essential no matter how big or small your brand is. A brand guide is an asset for anyone who will ever touch your brand. It’s essential in order to ensure consistency across all your marketing efforts. So, how do you create one? Here are a few tips: 1. Start…
The Magical Marketing Resource File
Every marketer- whether you’re a newbie or a seasoned pro- needs their own Magical Marketing Resource file. This file has all the answers you’ll need. Well maybe not all. We’re still waiting on that magic “viral content” formula, but it’s the next best thing: a carefully curated, go-to resource hub that saves you time, energy…
Recommended Resource: Girls in Marketing
I don’t know if I’ve ever discussed Girls in Marketing here before. Girls in Marketing is an learning provider and community for Digital Marketers. They’re one of my favourite organisations to follow on LinkedIn. They always have really insightful content and Marketing tips. I recently completed their Digital Marketing Growth Programme and let me tell…
How to Land Your First Marketing Internship
The Marketing Internship. A role to vital to your Marketing career that I capitalised it. The stepping stone to your dream Marketing job. Okay, I’m being dramatic. But I remember when I was first starting out and the thought of landing an internship felt like THE opportunity to break into the industry. If you’re wondering…
How to Land Your First Marketing Role
Finding that coveted first Marketing role is tough. We’ve all been there. But here are a few tips to help you land your first Marketing gig. 1. Craft a Standout Personal Brand Before you market products or services, market yourself. Develop a personal brand that reflects your passion for marketing, your unique skills, and your…
10 Tips to Help You Ace Your Marketing Interview
So, you’ve landed an interview for a marketing position. Congrats! Now comes the hard part: nailing the interview. Whether you’re a seasoned pro or just starting out, these tips will help you stand out: 1. Do Your Homework Research the company inside and out. Understand their mission, values, products, and services. Look at their marketing…