I love love LOVED the idea of being in Marketing. In fact, I genuinely believed that Marketing was my happily ever after and everything would be perfect in my life. Looking back now, I see how silly I was being. As much as I love my job and everything that comes with it, there are…
Category: General Marketing Advice
Marketing Resources to Help You Upskill in 2025
Every great marketer understands the value of upskilling. But it can be overwhelming to know what is truly worth your time. To help you stay ahead in 2025, I’m sharing my favourite resources to help you become the best marketer you can be. Blogs and Websites Girls in Marketing Of course Girls in Marketing takes…
How to Land Your First Marketing Internship
The Marketing Internship. A role to vital to your Marketing career that I capitalised it. The stepping stone to your dream Marketing job. Okay, I’m being dramatic. But I remember when I was first starting out and the thought of landing an internship felt like THE opportunity to break into the industry. If you’re wondering…
How to Land Your First Marketing Role
Finding that coveted first Marketing role is tough. We’ve all been there. But here are a few tips to help you land your first Marketing gig. 1. Craft a Standout Personal Brand Before you market products or services, market yourself. Develop a personal brand that reflects your passion for marketing, your unique skills, and your…
How to Handle Burnout in the Marketing Industry
Dealing with burnout in Marketing is pretty simple. Quit. Now at this stage you will have one of two reactions. You will either consider quitting or you’ll pull a Andy from “The Devil Wears Prada” and say “I can’t quit.” The second reaction is how you know that Marketing is for you. (Sorry) Here’s the…
Red Flags in a Marketing Interview
Marketing is a great career. There are always opportunities (and amazing ones too). But that doesn’t mean it is all sunshine and roses. Marketing careers can also be really toxic. The key to avoiding a situation like this is being really observant during your interview stages. Here are some red flags to look out for…
4 Marketing Courses That Got Me My First Marketing Job
Nothing upsets me more than those testimonials for correspondence school. As a kid, I loved them and thought “Wow this place has really made a difference in these people’s lives”. As a cynical adult, my response has been “Lies! All you people do is lie!”. After completing a 3-year degree and then struggling to find…
A Beginner’s Guide to Common Marketing Acronyms
If you’re new to Marketing (and by this I mean either as an employee or a student), you will come across many acronyms. It can be difficult to understand when you’re reading about SERPs and PPC and all the other fun stuff. Here is a beginner’s guide to common acronyms you will encounter as a…
Marketing Jobs: Agency vs. Corporate – What’s the Difference?
When pursuing a career in Marketing you have the choice of either working at an agency or corporate. But what do these words mean? And what are the differences between the two? What is an Agency Role and What is a Corporate Role? An agency is a company that provides marketing services to a variety…
What is the Difference Between B2B and B2C Marketing?
B2B and B2C marketing are two different types of marketing strategies. B2B refers to business-to-business. In this case, In this case, companies are buying from each other rather than directly from consumers; for example: “Our company provides software solutions for banks; our clients include Wells Fargo and Bank of America.” The opposite type of strategy-…