Category: Uncategorized

Email Marketing is one of the most powerful Digital Marketing tools but if you’re not being careful, you could be making some really costly mistakes. Here are 4 email marketing mistakes you might be making (and how to fix them): 1. Not Segmenting Your List If you’re sending the same email to everyone on your…

While remote work may seem like a dream- pjs all day and no small talk- it comes with challenges that can trip you up if you’re not prepared. If you’ve ever felt disconnected from your team, struggled with productivity, or dealt with an unreliable internet connection right before a meeting, you’re not alone. Let’s talk…

Every marketer- whether you’re a newbie or a seasoned pro- needs their own Magical Marketing Resource file. This file has all the answers you’ll need. Well maybe not all. We’re still waiting on that magic “viral content” formula, but it’s the next best thing: a carefully curated, go-to resource hub that saves you time, energy…

I don’t know if I’ve ever discussed Girls in Marketing here before. Girls in Marketing is an learning provider and community for Digital Marketers. They’re one of my favourite organisations to follow on LinkedIn. They always have really insightful content and Marketing tips. I recently completed their Digital Marketing Growth Programme and let me tell…

So, you’ve landed an interview for a marketing position. Congrats! Now comes the hard part: nailing the interview. Whether you’re a seasoned pro or just starting out, these tips will help you stand out: 1. Do Your Homework Research the company inside and out. Understand their mission, values, products, and services. Look at their marketing…

Valentine’s Day is a great time to spread love and appreciation in your company. While it’s typically associated with romantic gestures, this holiday also provides a perfect opportunity to foster stronger connections, boost morale, and celebrate the contributions of your team. By incorporating a few creative campaigns, you can create a positive and engaging environment…

Starting your first Marketing job is equal parts thrilling and terrifying. It feels like just yesterday I walked into the office that I had worked in for 3 years (before being moved to another part of the office), nervous and unsure of what to expect for the road ahead. But stress not, I am here…

Internal marketing is a great way to encourage a positive working environment. Here are 5 strategies that you can use to help increase brand advocacy in your business. 1. Brand Education Help your employees to understand the history and mission of your company. This is an important step to help them feel like they are…