Sharing what I’ve been creating lately I recently finished a free LinkedIn guide designed for beginners. It includes a profile refresh checklist, tips on what to update and why, plus 12 post ideas for when you’re ready to start sharing your expertise. If you’re working on your career, looking for opportunities, or simply want your…
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5 Tips to Help You Come up With Your Social Media Strategy
On the surface social media might look easy but just coz you’re an expert at scrolling social doesn’t mean you’re a social media expert. If sorting out your social media strategy was on your list for the year (honestly, same), here are a few tips on putting one together. Ask Yourself Why You’re Doing This…
Digital Marketing Advice I’d Ignore If I Was Starting Over
There is alot of advice on the internet about how to be a Marketer today. AI this, automation that. The industry is so so different from the one that I broke into but honestly I miss the “good old days”. If I had to wave a magic wand and start from scratch, here’s the advice…
Why We Need EGC Now More Than Ever
I’ve always been a fan of employee-generated content (EGC). Long before it became something people started calling a “strategy”. Funny enough, it’s actually part of how I landed my current role. When people want to know what a company is really like, they don’t just look at the brand page. They look at the people…
What Can R250 Get You on Meta Ads? A Mini Case Study for the Budget-Savvy Marketer
If you’re working with a tight Marketing budget- maybe say, R250- you might be wondering, “Is this even enough to make a dent on Meta Ads?” Short answer: Yes. But with some strategic thinking and a sprinkle of unicorn magic, you can definitely squeeze value out of that little pot of gold. Why R250? Why…
Are You Guilty of These 5 Branding Mistakes?
Branding is essential for creating a strong identity, building trust and standing out in your industry. However many businesses make common branding mistakes that can weaken their presence and confuse their audience. Here are five branding mistakes you should avoid to ensure your brand thrives. 1. Inconsistent Branding If your logo, colours, messaging and overall…
Marketing Intern Do’s and Don’t: Employer Edition
Interns aren’t just here to refill the coffee machine or sit quietly at a desk hoping someone gives them something to do. Although if I’m being perfectly honest, sometimes that is part of the job. If you’re been assigned to an intern, you could be the one to shape a young marketer’s journey. Whether you’re…
Are You Making These 4 Email Marketing Mistakes?
Email Marketing is one of the most powerful Digital Marketing tools but if you’re not being careful, you could be making some really costly mistakes. Here are 4 email marketing mistakes you might be making (and how to fix them): 1. Not Segmenting Your List If you’re sending the same email to everyone on your…
Ask Yourself These 4 Questions Before Running a Black Friday Sale
As a shopaholic, Black Friday used to be one of my favourite holidays. I am very easily persuaded by a sale. But over time Black Friday noise has increased to such a level that I just tune it all out. It isn’t just the shopaholic in me that hates it. My inner Marketer cannot stand…
Marketing Challenges in a Remote Role and How to Fix Them
While remote work may seem like a dream- pjs all day and no small talk- it comes with challenges that can trip you up if you’re not prepared. If you’ve ever felt disconnected from your team, struggled with productivity, or dealt with an unreliable internet connection right before a meeting, you’re not alone. Let’s talk…