Category: Uncategorized

Creating a brand style guide is essential no matter how big or small your brand is. A brand guide is an asset for anyone who will ever touch your brand. It’s essential in order to ensure consistency across all your marketing efforts. So, how do you create one? Here are a few tips: 1. Start…

I don’t know if I’ve ever discussed Girls in Marketing here before. Girls in Marketing is an learning provider and community for Digital Marketers. They’re one of my favourite organisations to follow on LinkedIn. They always have really insightful content and Marketing tips. I recently completed their Digital Marketing Growth Programme and let me tell…

So, you’ve landed an interview for a marketing position. Congrats! Now comes the hard part: nailing the interview. Whether you’re a seasoned pro or just starting out, these tips will help you stand out: 1. Do Your Homework Research the company inside and out. Understand their mission, values, products, and services. Look at their marketing…

Dealing with burnout in Marketing is pretty simple. Quit. Now at this stage you will have one of two reactions. You will either consider quitting or you’ll pull a Andy from “The Devil Wears Prada” and say “I can’t quit.” The second reaction is how you know that Marketing is for you. (Sorry) Here’s the…

Starting your first Marketing job is equal parts thrilling and terrifying. It feels like just yesterday I walked into the office that I had worked in for 3 years (before being moved to another part of the office), nervous and unsure of what to expect for the road ahead. But stress not, I am here…

Internal marketing is a great way to encourage a positive working environment. Here are 5 strategies that you can use to help increase brand advocacy in your business. 1. Brand Education Help your employees to understand the history and mission of your company. This is an important step to help them feel like they are…

You’ve probably heard the term “branding” thrown around a lot in marketing circles. But what the heck is branding anyway? And why is it so important? I got you. Here’s a quick crash course on branding. What is Branding and Why is it Important? Branding is the way you position yourself in the minds of…

Crafting the perfect Call to Action (CTA) button is like sprinkling a bit of magic on your site. Whether you’re promoting a product, encouraging sign-ups, or just looking for clicks, a killer CTA button is your golden ticket. Here are 5 tips to make your CTA irresistible: What is a Call-to-Action Button? A Call to…