While Digital Marketing may be an incredible field to work in, it is easy to get overwhelmed as a beginner. Here are a few tips to help you kick ass as a new digital marketer:
1. Learn as much as you can about the product or service
Ideally this should have been done before you started the job but on the job can also be a great place to learn. Ask all the questions no many how silly they may be seem. Be open to learning as much as you can in your early days. It is better you question everything now then be working for a few months and then ask for clarity on things (believe me. I have been in this position).
2. Learn about your client/target audience
Who is your product or service targeting? Why? What is your audience’s problems and how can you solve them? Knowing who you are serving and your “why” will help you understand how best to market.
3. Learn Digital Marketing
One of the things I wish I knew as a Marketing intern was that Digital Marketing has several aspects to it. It never occurred to me to learn more about each part simply because my studies were always focused on Digital Marketing overall.
If you’re new to Digital Marketing (.ie you have little to no knowledge about it), get familiar with the basics. If you have some basic knowledge, dive deeper into the areas that you are interested in. This can be SEO, Social Media, Graphic Design, or Email Marketing. The internet has countless resources that can help you with this.
4. Be willing to put in the time and the effort
To most people, marketing sounds like a pretty fun career. Sometimes it is. And sometimes it’s alot of work. Be prepared to put in extra time and effort to learn and keep learning. Trends change. What works today will not work 6 months from now and what doesn’t work today may not work in a few months. It’s important for your sanity and your success that you always be willing to try new things and keep upskilling.
5. Have an Idea of Where You Fit In
There are many roles in Digital Marketing. Conduct some research so you know where you’d fit in or where you would like to go. Nothing is set in stone and everything is all related so you can start off in one specialization and move elsewhere.
Digital Marketing is an amazing field that is always growing. By keeping these tips in mind, you can get ahead and stand out even as a beginner.