I’ve always been a fan of employee-generated content (EGC).
Long before it became something people started calling a “strategy”.
Funny enough, it’s actually part of how I landed my current role.
When people want to know what a company is really like, they don’t just look at the brand page.
They look at the people who work there.
What employees post tells you a lot- how they speak about the culture, what they share, what they don’t say and especially what is hidden from the curated brand posts.
That kind of content builds trust fast because it feels unfiltered.
Not in a messy way. In a believable way.
And right now, that matters more than polished campaigns.
People are tired of brand messaging that sounds like it went through six approvals and lost all personality along the way.
EGC gives context.
It shows what working somewhere actually looks like, not just what the careers page says it looks like.
Looking back, I can see how much that shaped my perception of certain companies before I ever applied for jobs with them.
Which is why I still think it’s one of the most underrated tools in marketing and employer branding.
Not because it’s trendy.
Because people trust people before they trust brands.
