Marketing is a great career. There are always opportunities (and amazing ones too). But that doesn’t mean it is all sunshine and roses. Marketing careers can also be really toxic. The key to avoiding a situation like this is being really observant during your interview stages. Here are some red flags to look out for…
Author: Shanice Singh
4 Marketing Courses That Got Me My First Marketing Job
Nothing upsets me more than those testimonials for correspondence school. As a kid, I loved them and thought “Wow this place has really made a difference in these people’s lives”. As a cynical adult, my response has been “Lies! All you people do is lie!”. After completing a 3-year degree and then struggling to find…
A Beginner’s Guide to Common Marketing Acronyms
If you’re new to Marketing (and by this I mean either as an employee or a student), you will come across many acronyms. It can be difficult to understand when you’re reading about SERPs and PPC and all the other fun stuff. Here is a beginner’s guide to common acronyms you will encounter as a…
Marketing Jobs: Agency vs. Corporate – What’s the Difference?
When pursuing a career in Marketing you have the choice of either working at an agency or corporate. But what do these words mean? And what are the differences between the two? What is an Agency Role and What is a Corporate Role? An agency is a company that provides marketing services to a variety…
What is the Difference Between B2B and B2C Marketing?
B2B and B2C marketing are two different types of marketing strategies. B2B refers to business-to-business. In this case, In this case, companies are buying from each other rather than directly from consumers; for example: “Our company provides software solutions for banks; our clients include Wells Fargo and Bank of America.” The opposite type of strategy-…
4 Common Myths about Marketing Careers
Marketing is often misunderstood by those outside of the field. I get it. Most of the myths below are things I believed before joining Marketing. But I am here to debunk 4 pretty common myths I have encountered about the Marketing field. 1. If you want to be successful in marketing, you’ll need to complete…
The Difference Between a Marketing Generalist and a Marketing Specialist
Let me tell you a secret I wish I knew before I decided I wanted a career in Marketing. While Marketing seems to be a glamourous job, there are a million Marketing roles out there. Okay maybe not a million but there are a large number and it helps if you know exactly what it…
What is Branding and Why is it Important?
In today’s competitive market, building a strong brand is essential for businesses to thrive. But what exactly is branding, and why does it matter? Understanding Branding At its core, branding refers to the process of creating a unique and distinct identity for a product, service, or even a company. Branding goes beyond logos and visual…
4 FREE Resources to Learn Digital Marketing
Digital marketing is a rapidly changing landscape. If you want to stay competitive, then you need to be on top of the latest trends and technologies. Thankfully, there are plenty of free resources online that can help keep you up-to-date on everything from SEO to PPC advertising. Here are some of my favorite tried and…
7 Ways to Break into Marketing Without a Degree
Marketing is a competitive field that can be hard to break into if you don’t have a degree. But thanks to the wonders of the internet, there are plenty of ways to get started in digital marketing. Here are 7 ways that you can break into the Marketing industry without having a degree: 1. Take…