Skip to content

The Digital Unicorn

Unlocking the magical world of Marketing

Menu
  • Home
  • Blog Posts
    • Digital Marketing
    • General Marketing Advice
    • Brand Management
  • About
    • About the Digital Unicorn
    • Why Choose Digital Unicorn?
  • Services
  • Writing Portfolio
  • Contact Us
Menu

Author: Shanice Singh

How to Handle Burnout in the Marketing Industry

Posted on February 12, 2024February 19, 2025 by Shanice Singh

Dealing with burnout in Marketing is pretty simple. Quit. Now at this stage you will have one of two reactions. You will either consider quitting or you’ll pull a Andy from “The Devil Wears Prada” and say “I can’t quit.” The second reaction is how you know that Marketing is for you. (Sorry) Here’s the…

Read more

Build a Stronger Company Culture with These 7 Valentine’s Day Campaign Ideas

Posted on January 25, 2024February 5, 2025 by Shanice Singh

Valentine’s Day is a great time to spread love and appreciation in your company. While it’s typically associated with romantic gestures, this holiday also provides a perfect opportunity to foster stronger connections, boost morale, and celebrate the contributions of your team. By incorporating a few creative campaigns, you can create a positive and engaging environment…

Read more

7 Tips to Help You Ace Your Marketing Internship

Posted on January 20, 2024January 20, 2024 by Shanice Singh

Starting your first Marketing job is equal parts thrilling and terrifying. It feels like just yesterday I walked into the office that I had worked in for 3 years (before being moved to another part of the office), nervous and unsure of what to expect for the road ahead. But stress not, I am here…

Read more

5 Strategies To Increase Brand Advocacy

Posted on January 17, 2024January 17, 2024 by Shanice Singh

Internal marketing is a great way to encourage a positive working environment. Here are 5 strategies that you can use to help increase brand advocacy in your business. 1. Brand Education Help your employees to understand the history and mission of your company. This is an important step to help them feel like they are…

Read more
Posted on January 15, 2024January 15, 2024 by Shanice Singh
Read more
Posted on January 15, 2024January 15, 2024 by Shanice Singh
Read more

Branding 101: A Crash Course for Beginners

Posted on January 13, 2024February 13, 2024 by Shanice Singh

You’ve probably heard the term “branding” thrown around a lot in marketing circles. But what the heck is branding anyway? And why is it so important? I got you. Here’s a quick crash course on branding. What is Branding and Why is it Important? Branding is the way you position yourself in the minds of…

Read more

5 Tips to Creating Effective Call-to-Action (CTA) Buttons

Posted on December 13, 2023May 25, 2024 by Shanice Singh

Crafting the perfect Call to Action (CTA) button is like sprinkling a bit of magic on your site. Whether you’re promoting a product, encouraging sign-ups, or just looking for clicks, a killer CTA button is your golden ticket. Here are 5 tips to make your CTA irresistible: What is a Call-to-Action Button? A Call to…

Read more

Are You Looking for a Marketing Qualification?

Posted on November 19, 2023November 19, 2023 by Shanice Singh

The Digital School of Marketing is having their annual Black Friday special where selected courses are 50% off. I did a quick summary of what courses I studied through them over here. But if you’re looking to get into Marketing or even if you are a current Marketer looking for a new qualification, you can…

Read more

What is Internal Brand Advocacy and Why Should You Care About It?

Posted on November 16, 2023November 19, 2023 by Shanice Singh

Okay so the title of this blog post is a bit of mouthful but this is a job role I see popping up more and more often. Companies are hiring internal specialists to help them host events, communicate with their staff and just generally project a positive image of the company. So what is internal…

Read more

Posts pagination

  • Previous
  • 1
  • 2
  • 3
  • 4
  • Next

Recent Posts

  • Are You Making These 4 Email Marketing Mistakes?
  • 7 Challenges I Did NOT Expect as a Marketer
  • Marketing Resources to Help You Upskill in 2025
  • Marketing Challenges in a Remote Role and How to Fix Them
  • 8 Tips for Creating a Brand Style Guide

Recent Comments

  1. Red Flags in a Marketing Interview - The Digital Unicorn on Marketing Jobs: Agency vs. Corporate – What’s the Difference?

Categories

  • Brand Management
  • Digital Marketing
  • General Marketing Advice
  • Uncategorized
  • Working in Marketing
© 2025 The Digital Unicorn | Powered by Superbs Personal Blog theme