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I need to get this out of the way before we dive in. I love start-ups. The chaos, the caffeine, the big dreams on a bootstrapped budget — it’s kind of my jam. But even with my shiny optimism and color-coded Trello boards, there were a few challenges that hit me like a slap in…

Valentine’s Day is a great time to spread love and appreciation in your company. While it’s typically associated with romantic gestures, this holiday also provides a perfect opportunity to foster stronger connections, boost morale, and celebrate the contributions of your team. By incorporating a few creative campaigns, you can create a positive and engaging environment…

Starting your first Marketing job is equal parts thrilling and terrifying. It feels like just yesterday I walked into the office that I had worked in for 3 years (before being moved to another part of the office), nervous and unsure of what to expect for the road ahead. But stress not, I am here…

Internal marketing is a great way to encourage a positive working environment. Here are 5 strategies that you can use to help increase brand advocacy in your business. 1. Brand Education Help your employees to understand the history and mission of your company. This is an important step to help them feel like they are…

You’ve probably heard the term “branding” thrown around a lot in marketing circles. But what the heck is branding anyway? And why is it so important? I got you. Here’s a quick crash course on branding. What is Branding and Why is it Important? Branding is the way you position yourself in the minds of…

Crafting the perfect Call to Action (CTA) button is like sprinkling a bit of magic on your site. Whether you’re promoting a product, encouraging sign-ups, or just looking for clicks, a killer CTA button is your golden ticket. Here are 5 tips to make your CTA irresistible: What is a Call-to-Action Button? A Call to…

The Digital School of Marketing is having their annual Black Friday special where selected courses are 50% off. I did a quick summary of what courses I studied through them over here. But if you’re looking to get into Marketing or even if you are a current Marketer looking for a new qualification, you can…

Here’s the thing: not every business needs to jump on the Black Friday bandwagon. If your offer doesn’t make sense for your brand or doesn’t genuinely serve your audience, forcing a promo just because it’s the fourth Friday in November will feel… well, forced. Before you slap “Black Friday Deal” on a Canva graphic, ask…