I’ve always been a fan of employee generated content (EGC). Long before it became a “strategy” people started talking about. In fact… it’s actually how I landed my current role. the content that actually makes people believe a company? It usually comes from employees. The people doing the work. Living the reality. Seeing what’s happening…
Category: Uncategorized
What Can R250 Get You on Meta Ads? A Mini Case Study for the Budget-Savvy Marketer
If you’re working with a tight Marketing budget- maybe say, R250- you might be wondering, “Is this even enough to make a dent on Meta Ads?” Short answer: Yes. But with some strategic thinking and a sprinkle of unicorn magic, you can definitely squeeze value out of that little pot of gold. Why R250? Why…
Are You Guilty of These 5 Branding Mistakes?
Branding is essential for creating a strong identity, building trust and standing out in your industry. However many businesses make common branding mistakes that can weaken their presence and confuse their audience. Here are five branding mistakes you should avoid to ensure your brand thrives. 1. Inconsistent Branding If your logo, colours, messaging and overall…
Marketing Intern Do’s and Don’t: Employer Edition
Interns aren’t just here to refill the coffee machine or sit quietly at a desk hoping someone gives them something to do. Although if I’m being perfectly honest, sometimes that is part of the job. If you’re been assigned to an intern, you could be the one to shape a young marketer’s journey. Whether you’re…
Are You Making These 4 Email Marketing Mistakes?
Email Marketing is one of the most powerful Digital Marketing tools but if you’re not being careful, you could be making some really costly mistakes. Here are 4 email marketing mistakes you might be making (and how to fix them): 1. Not Segmenting Your List If you’re sending the same email to everyone on your…
Ask Yourself These 4 Questions Before Running a Black Friday Sale
As a shopaholic, Black Friday used to be one of my favourite holidays. I am very easily persuaded by a sale. But over time Black Friday noise has increased to such a level that I just tune it all out. It isn’t just the shopaholic in me that hates it. My inner Marketer cannot stand…
Marketing Challenges in a Remote Role and How to Fix Them
While remote work may seem like a dream- pjs all day and no small talk- it comes with challenges that can trip you up if you’re not prepared. If you’ve ever felt disconnected from your team, struggled with productivity, or dealt with an unreliable internet connection right before a meeting, you’re not alone. Let’s talk…
The Magical Marketing Resource File
Every marketer- whether you’re a newbie or a seasoned pro- needs their own Magical Marketing Resource file. This file has all the answers you’ll need. Well maybe not all. We’re still waiting on that magic “viral content” formula, but it’s the next best thing: a carefully curated, go-to resource hub that saves you time, energy…
Recommended Resource: Girls in Marketing
I don’t know if I’ve ever discussed Girls in Marketing here before. Girls in Marketing is an learning provider and community for Digital Marketers. They’re one of my favourite organisations to follow on LinkedIn. They always have really insightful content and Marketing tips. I recently completed their Digital Marketing Growth Programme and let me tell…
10 Tips to Help You Ace Your Marketing Interview
So, you’ve landed an interview for a marketing position. Congrats! Now comes the hard part: nailing the interview. Whether you’re a seasoned pro or just starting out, these tips will help you stand out: 1. Do Your Homework Research the company inside and out. Understand their mission, values, products, and services. Look at their marketing…