Author: Shanice Singh
Branding 101: A Crash Course for Beginners
You’ve probably heard the term “branding” thrown around a lot in marketing circles. But what the heck is branding anyway? And why is it so important? I got you. Here’s a quick crash course on branding. What is Branding and Why is it Important? Branding is the way you position yourself in the minds of…
5 Tips to Creating Effective Call-to-Action (CTA) Buttons
Crafting the perfect Call to Action (CTA) button is like sprinkling a bit of magic on your site. Whether you’re promoting a product, encouraging sign-ups, or just looking for clicks, a killer CTA button is your golden ticket. Here are 5 tips to make your CTA irresistible: What is a Call-to-Action Button? A Call to…
Are You Looking for a Marketing Qualification?
The Digital School of Marketing is having their annual Black Friday special where selected courses are 50% off. I did a quick summary of what courses I studied through them over here. But if you’re looking to get into Marketing or even if you are a current Marketer looking for a new qualification, you can…
What is Internal Brand Advocacy and Why Should You Care About It?
Okay so the title of this blog post is a bit of mouthful but this is a job role I see popping up more and more often. Companies are hiring internal specialists to help them host events, communicate with their staff and just generally project a positive image of the company. So what is internal…
Not Every Brand Needs a Black Friday Deal (Yep, I Said It)
Here’s the thing: not every business needs to jump on the Black Friday bandwagon. If your offer doesn’t make sense for your brand or doesn’t genuinely serve your audience, forcing a promo just because it’s the fourth Friday in November will feel… well, forced. Before you slap “Black Friday Deal” on a Canva graphic, ask…
Red Flags in a Marketing Interview
Marketing is a great career. There are always opportunities (and amazing ones too). But that doesn’t mean it is all sunshine and roses. Marketing careers can also be really toxic. The key to avoiding a situation like this is being really observant during your interview stages. Here are some red flags to look out for…
4 Marketing Courses That Got Me My First Marketing Job
Nothing upsets me more than those testimonials for correspondence school. As a kid, I loved them and thought “Wow this place has really made a difference in these people’s lives”. As a cynical adult, my response has been “Lies! All you people do is lie!”. After completing a 3-year degree and then struggling to find…
A Beginner’s Guide to Common Marketing Acronyms
If you’re new to Marketing (and by this I mean either as an employee or a student), you will come across many acronyms. It can be difficult to understand when you’re reading about SERPs and PPC and all the other fun stuff. Here is a beginner’s guide to common acronyms you will encounter as a…
Marketing Jobs: Agency vs. Corporate – What’s the Difference?
When pursuing a career in Marketing you have the choice of either working at an agency or corporate. But what do these words mean? And what are the differences between the two? What is an Agency Role and What is a Corporate Role? An agency is a company that provides marketing services to a variety…