Branding is essential for creating a strong identity, building trust and standing out in your industry. However many businesses make common branding mistakes that can weaken their presence and confuse their audience. Here are five branding mistakes you should avoid to ensure your brand thrives. 1. Inconsistent Branding If your logo, colours, messaging and overall…
Author: Shanice Singh
Marketing Intern Do’s and Don’t: Employer Edition
Interns aren’t just here to refill the coffee machine or sit quietly at a desk hoping someone gives them something to do. Although if I’m being perfectly honest, sometimes that is part of the job. If you’re been assigned to an intern, you could be the one to shape a young marketer’s journey. Whether you’re…
What is Mobile Responsiveness and Why Does It Matter?
Mobile responsiveness refers to content being optimised so that it is readable on a smaller screen (i.e cellphone or tablet). It’s all about creating a seamless experience, no matter the device. And let’s be real: we live in a mobile-first world. People scroll through blogs on their phones during lunch, read emails in bed, and…
Are You Making These 4 Email Marketing Mistakes?
Email Marketing is one of the most powerful Digital Marketing tools but if you’re not being careful, you could be making some really costly mistakes. Here are 4 email marketing mistakes you might be making (and how to fix them): 1. Not Segmenting Your List If you’re sending the same email to everyone on your…
7 Challenges I Did NOT Expect as a Marketer
I love love LOVED the idea of being in Marketing. In fact, I genuinely believed that Marketing was my happily ever after and everything would be perfect in my life. Looking back now, I see how silly I was being. As much as I love my job and everything that comes with it, there are…
Marketing Resources to Help You Upskill in 2025
Every great marketer understands the value of upskilling. But it can be overwhelming to know what is truly worth your time. To help you stay ahead in 2025, I’m sharing my favourite resources to help you become the best marketer you can be. Blogs and Websites Girls in Marketing Of course Girls in Marketing takes…
Ask Yourself These 4 Questions Before Running a Black Friday Sale
As a shopaholic, Black Friday used to be one of my favourite holidays. I am very easily persuaded by a sale. But over time Black Friday noise has increased to such a level that I just tune it all out. It isn’t just the shopaholic in me that hates it. My inner Marketer cannot stand…
Marketing Challenges in a Remote Role and How to Fix Them
While remote work may seem like a dream- pjs all day and no small talk- it comes with challenges that can trip you up if you’re not prepared. If you’ve ever felt disconnected from your team, struggled with productivity, or dealt with an unreliable internet connection right before a meeting, you’re not alone. Let’s talk…
8 Tips for Creating a Brand Style Guide
Creating a brand style guide is essential no matter how big or small your brand is. A brand guide is an asset for anyone who will ever touch your brand. It’s essential in order to ensure consistency across all your marketing efforts. So, how do you create one? Here are a few tips: 1. Start…
The Magical Marketing Resource File
Every marketer- whether you’re a newbie or a seasoned pro- needs their own Magical Marketing Resource file. This file has all the answers you’ll need. Well maybe not all. We’re still waiting on that magic “viral content” formula, but it’s the next best thing: a carefully curated, go-to resource hub that saves you time, energy…