B2B and B2C marketing are two different types of marketing strategies. B2B refers to business-to-business. In this case, In this case, companies are buying from each other rather than directly from consumers; for example: “Our company provides software solutions for banks; our clients include Wells Fargo and Bank of America.” The opposite type of strategy-…
4 Common Myths about Marketing Careers
Marketing is often misunderstood by those outside of the field. I get it. Most of the myths below are things I believed before joining Marketing. But I am here to debunk 4 pretty common myths I have encountered about the Marketing field. 1. If you want to be successful in marketing, you’ll need to complete…
The Difference Between a Marketing Generalist and a Marketing Specialist
Let me tell you a secret I wish I knew before I decided I wanted a career in Marketing. While Marketing seems to be a glamourous job, there are a million Marketing roles out there. Okay maybe not a million but there are a large number and it helps if you know exactly what it…
What is Branding and Why is it Important?
In today’s competitive market, building a strong brand is essential for businesses to thrive. But what exactly is branding, and why does it matter? Understanding Branding At its core, branding refers to the process of creating a unique and distinct identity for a product, service, or even a company. Branding goes beyond logos and visual…
4 FREE Resources to Learn Digital Marketing
Digital marketing is a rapidly changing landscape. If you want to stay competitive, then you need to be on top of the latest trends and technologies. Thankfully, there are plenty of free resources online that can help keep you up-to-date on everything from SEO to PPC advertising. Here are some of my favorite tried and…
7 Ways to Break into Marketing Without a Degree
Marketing is a competitive field that can be hard to break into if you don’t have a degree. But thanks to the wonders of the internet, there are plenty of ways to get started in digital marketing. Here are 7 ways that you can break into the Marketing industry without having a degree: 1. Take…
What are the Different Marketing Jobs Available?
You may or may not know that there are a large number of roles in the Marketing industry. I believe that anyone can fit into Marketing depending on their interests. Whether you’re driven by data or more of a wordsmith, you can find a role to suit you. Here is a quick breakdown of the…
5 Tips for Newbie Digital Marketers
While Digital Marketing may be an incredible field to work in, it is easy to get overwhelmed as a beginner. Here are a few tips to help you kick ass as a new digital marketer: 1. Learn as much as you can about the product or service Ideally this should have been done before you…
Do You Really Want a Job in Marketing?
I have a memory that lives in my mind rent-free. It was during one of my many Marketing interviews when the interviewer told me “People think that Marketing is so glamourous and fun and it can be that way but it also involves hard work”. I remember nodding my head seriously but even back then…
Event Marketing 101: What I Wish I Knew Before My First Event
I remember the day I threw my first marketing event. My heart was pounding. It was a small event—just 30 people- but we had external clients visiting which terrified me! Before this event, I had worked for the brand for about 3 years as a customer care consultant. I had represented them online and on…