I’ve always been a fan of employee generated content (EGC).
Long before it became a “strategy” people started talking about.
In fact… it’s actually how I landed my current role. the content that actually makes people believe a company?
It usually comes from employees.
The people doing the work. Living the reality. Seeing what’s happening behind the scenes.
That’s what cuts through.
Because it doesn’t feel like marketing. It feels like truth.
And right now, that matters more than ever.
People are tired of being “talked at” by brands. They want perspective. Context. Real experiences.
EGC does that in a way no brand account really can.
It builds trust without trying too hard. It shows culture instead of just claiming it.
And it makes a company feel… human.
Looking back, I can actually see how powerful it is in shaping perception long before a CV or interview ever comes into play.
Which is exactly why I still think it’s one of the most underused tools in marketing and employer branding.
Not because it’s new.
But because it works.
EGC Doesn’t FEEL like Marketing
It feels like perspective.
Like someone giving you a small window into what it’s actually like behind the scenes — not the version that’s been refined and reworded 10 times, but the version that just… is.
And people are paying attention to that more than ever.
If brand content is the structured, polished front door…
EGC is what people see once they’re already curious enough to step inside.
And right now, I think more brands need to spend less time perfecting the front door.
And more time helping the people inside feel confident enough to speak.
Because that’s where the real story is anyway.
