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Author: Shanice Singh

Recommended Resource: Girls in Marketing

Posted on July 19, 2024July 27, 2024 by Shanice Singh

I don’t know if I’ve ever discussed Girls in Marketing here before. Girls in Marketing is an learning provider and community for Digital Marketers. They’re one of my favourite organisations to follow on LinkedIn. They always have really insightful content and Marketing tips. I recently completed their Digital Marketing Growth Programme and let me tell…

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How to Land Your First Marketing Internship

Posted on June 12, 2024February 19, 2025 by Shanice Singh

The Marketing Internship. A role to vital to your Marketing career that I capitalised it. The stepping stone to your dream Marketing job. Okay, I’m being dramatic. But I remember when I was first starting out and the thought of landing an internship felt like THE opportunity to break into the industry. If you’re wondering…

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How to Land Your First Marketing Role

Posted on May 25, 2024June 8, 2024 by Shanice Singh

Finding that coveted first Marketing role is tough. We’ve all been there. But here are a few tips to help you land your first Marketing gig. 1. Craft a Standout Personal Brand Before you market products or services, market yourself. Develop a personal brand that reflects your passion for marketing, your unique skills, and your…

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10 Tips to Help You Ace Your Marketing Interview

Posted on April 17, 2024July 27, 2024 by Shanice Singh

So, you’ve landed an interview for a marketing position. Congrats! Now comes the hard part: nailing the interview. Whether you’re a seasoned pro or just starting out, these tips will help you stand out: 1. Do Your Homework Research the company inside and out. Understand their mission, values, products, and services. Look at their marketing…

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7 Challenges I Did Not Expect as A Marketer: Start-Up Edition

Posted on March 19, 2024May 18, 2025 by Shanice Singh

I need to get this out of the way before we dive in. I love start-ups. The chaos, the caffeine, the big dreams on a bootstrapped budget — it’s kind of my jam. But even with my shiny optimism and color-coded Trello boards, there were a few challenges that hit me like a slap in…

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How to Handle Burnout in the Marketing Industry

Posted on February 12, 2024February 19, 2025 by Shanice Singh

Dealing with burnout in Marketing is pretty simple. Quit. Now at this stage you will have one of two reactions. You will either consider quitting or you’ll pull a Andy from “The Devil Wears Prada” and say “I can’t quit.” The second reaction is how you know that Marketing is for you. (Sorry) Here’s the…

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Build a Stronger Company Culture with These 7 Valentine’s Day Campaign Ideas

Posted on January 25, 2024February 5, 2025 by Shanice Singh

Valentine’s Day is a great time to spread love and appreciation in your company. While it’s typically associated with romantic gestures, this holiday also provides a perfect opportunity to foster stronger connections, boost morale, and celebrate the contributions of your team. By incorporating a few creative campaigns, you can create a positive and engaging environment…

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7 Tips to Help You Ace Your Marketing Internship

Posted on January 20, 2024January 20, 2024 by Shanice Singh

Starting your first Marketing job is equal parts thrilling and terrifying. It feels like just yesterday I walked into the office that I had worked in for 3 years (before being moved to another part of the office), nervous and unsure of what to expect for the road ahead. But stress not, I am here…

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5 Strategies To Increase Brand Advocacy

Posted on January 17, 2024January 17, 2024 by Shanice Singh

Internal marketing is a great way to encourage a positive working environment. Here are 5 strategies that you can use to help increase brand advocacy in your business. 1. Brand Education Help your employees to understand the history and mission of your company. This is an important step to help them feel like they are…

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Posted on January 15, 2024January 15, 2024 by Shanice Singh
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  • Are You Guilty of These 5 Branding Mistakes?
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  • 7 Challenges I Did NOT Expect as a Marketer

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the.digitalunicorn

Run by a passionate marketer, Digital Unicorn helps founders and creatives master their marketing and ditch the overwhelm.

There is no rest for the wicked...or on social med There is no rest for the wicked...or on social media. Tired of staring at the blinking cursor of doom? Here are 6 quick content ideas for when your brain’s on low battery but you still need to post:
Waiting for the perfect client, the dream project, Waiting for the perfect client, the dream project, or a magical DM to land in your inbox? Nah. We’re not doing that in this economy (or any economy, really).

Here’s what we are doing:
✅ Pitching ourselves- even if it’s scary
✅ Creating content that builds trust
✅ Starting before we feel “ready”
✅ Making our own seats at the table (and bedazzling them while we’re at it)

You don’t need a gatekeeper’s permission. You need courage, consistency and a good WiFi connection.
Every week someone asks me: “Should I be on TikT Every week someone asks me:
“Should I be on TikTok / start a newsletter / run ads / launch a podcast??”
My answer: It depends. But here's a cheat sheet:
Don’t stretch yourself thin trying to be everywhere.

Pick one or two and do them well.
If you're not sure what fits your offer and audience- DM me “channel match” and we’ll have a chat to figure it out.
How to A/B Test Your Digital Ads in 3 Simple Steps How to A/B Test Your Digital Ads in 3 Simple Steps

1️- Pick ONE thing to test- headline, image, or CTA. Keep it simple!
2- Run both versions side by side with similar budgets and timing.
3️- Check the results, learn what works and double down on your winner!

A/B testing isn’t complicated- it’s your shortcut to smarter ads and better ROI. Ready to stop guessing and start growing?

#DigitalMarketingTips
We research, plan, tweak, and overthink… and for We research, plan, tweak, and overthink… and forget the most important part: starting.

Sometimes the magic isn’t in the perfect idea- it’s in the imperfect action.

You don’t need clarity to begin. You need courage.

So open the doc, hit publish, launch messy.
Thinking about joining TikTok for your brand? Ask Thinking about joining TikTok for your brand? Ask yourself:

Who’s my target audience- and are they on TikTok?
Can I consistently create short-form, engaging video content?
What value will I bring- education, entertainment or inspiration?
Do I have the capacity to keep up with trends (without burning out)?
Am I ready to show my face, voice, or brand personality more casually?

If you answered YES to most of these, TikTok might just be your new favourite platform.
You can have the prettiest product on the shelf— You can have the prettiest product on the shelf—but if no one feels anything when they see it, you've already lost.

🧠 Great design catches the eye.
❤️ Great storytelling captures the heart.
💸 And guess what drives conversions? (Spoiler: it’s not the font choice.)

So, tell the story. Make it matter. Then make it pretty.
#BrandStorytelling #MarketingTruths
Progress isn’t about perfection- it’s about pe Progress isn’t about perfection- it’s about persistence. Whether you're writing your next chapter, building your dream biz, or surviving another client revision... just. keep. going.

The magic happens in the momentum.

#MotivationMonday #KeepGoing #FreelancerLife
Your subject line can make or break your email cam Your subject line can make or break your email campaign. Here’s a few tips to help keep your open rates soaring

✅ Keep it simple & skimmable
✅ Hook attention fast
❌ No clickbait – trust is key
🧪 A/B test like a pro
📊 Track results & tweak for better opens
Want to boost conversions? Focus on benefits, not Want to boost conversions? Focus on benefits, not features. Tell them what’s in it for them.

(Writing Tip: Keep asking yourself "so what" each time you list a feature. This helps you uncover the actual benefits that your user gets from your product or service)
Motivational Monday #MondayMotivation #Inspiration Motivational Monday
#MondayMotivation #Inspiration #StartTheWeekRight #PositiveVibes #GoalSetting #MindsetMatters #NewBeginnings #ProductivityBoost
Copywriter vs Content Writer- what’s the differe Copywriter vs Content Writer- what’s the difference? Let me break it down:

✍️ Copywriter:
Writes to sell. Their words grab attention, spark emotion, and make you hit “Buy Now” or “Subscribe.” Think ads, landing pages, email promos. They’re the persuasive ninjas of marketing.

📝 Content Writer:
Writes to educate and build trust. Their words inform, inspire and keep your audience coming back for more. Think blogs, guides, social posts. They’re the relationship builders.

While a good copywriter can do both copy and content, it helps to hire a specialist depending on what your needs are (i.e a content writer for blogs and articles vs a copywriter for landing pages and promos)
Before you start writing that caption, email or la Before you start writing that caption, email or landing page… ask yourself these 3 questions:

1️⃣ Who are you writing to? (The more specific, the best)
2️⃣ What do you want them to do? (Click? Buy? DM you?)
3️⃣ How does your offer benefit them? (Spoiler: “I worked really hard on this” is not a benefit)

Save this post for your next content planning session 💡
#CopywritingTips #MarketingForBeginners #TheDigitalUnicorn
Are we a match? I love working with: 📚 Authors Are we a match? I love working with:

📚 Authors – You’ve got the story, I help you market it
 🚀 Entrepreneurs – Let’s build your brand with purpose and personality
 🎨 Creatives – Your vision deserves strategy that supports your art

If you’re ready to get serious about showing up online, let's chat!
Here’s how I help businesses grow smarter, not h Here’s how I help businesses grow smarter, not harder:

✨ Content Writing- Strategic storytelling that connects and converts
 📩 Email Marketing- Campaigns that actually get opened and clicked
 📊 Digital Marketing Strategy- A roadmap to reach the right people and hit your goals

Let’s build something brilliant together.
Hey, I’m Shanice. I’m a digital marketing spe Hey, I’m Shanice.

I’m a digital marketing specialist with 5+ years of experience across both corporate and startups. I help brands show up and shine online. I’ve worked across industries like eGaming, tech, telecoms and fintech, so I know how to craft strategies that fit any pace or audience.

When I’m not deep in data or writing content online, you’ll find me buried in a good book or sharing lessons learned with fellow marketers and creatives.
#DigitalMarketing #MarketingStrategies #ContentCreation #BrandBuilding #OnlinePresence #SocialMediaExpert #CreativeThinking #DataDrivenMarketing #eCommerceSolutions #IndustryInsights
Motivation Monday. That's it. That's the post (It Motivation Monday.
That's it. That's the post

(It's Monday...I haven't had coffee yet. Take this motivation and attack the week while I go get a cup of coffee)
Something I hear far too often is complaints about Something I hear far too often is complaints about creatives and the work they churn out. My question is always "What did you brief them on?" which then leads to a long story that more often than not reveals that the Creative team was NOT briefed properly. Save yourself and your Creatives some time by following these tips on writing a Marketing brief
80%+ of your audience is reading your stuff on a t 80%+ of your audience is reading your stuff on a tiny screen.
That blog post, email or caption you love? It needs to work on mobile or it won’t work at all.
Here’s how to optimise your content for mobile.

 📱 Compress images and optimise your site to load quickly on mobile
 👀 Use short paragraphs
 🧠 Test it on your own phone before hitting publish
If it’s hard to skim, it’s hard to care.

 #ContentTips #MobileOptimisation #TheDigitalUnicorn
Did you touch grass today? When last did you see t Did you touch grass today? When last did you see the sun? While our jobs are important to us, there is more to life than just working. If you're ever feeling overwhelmed or stressed, remember "It's just Marketing. You're not saving lives."
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