Here’s the thing: not every business needs to jump on the Black Friday bandwagon. If your offer doesn’t make sense for your brand or doesn’t genuinely serve your audience, forcing a promo just because it’s the fourth Friday in November will feel… well, forced.
Before you slap “Black Friday Deal” on a Canva graphic, ask yourself:
- Does this actually offer value to my audience?
- Is this something they want or need?
- Am I doing this because it makes sense- or just because everyone else is?
If the answer is no, it’s okay to sit this one out. There will be other sales. Or better yet, take the time to craft an offer that aligns with your brand and feels like a real win for your customers.
Because honestly? A fake sale is worse than no sale at all. Fake sales make you come off as someone who thinks their customers are stupid and like you’re trying to scam them.
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